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Street Art-Style Gummy Packaging

Street Art-Style Gummy Packaging
Lifestyle
May 2023

Jolly Ranchers Gummies is one brand that is embracing the vibrant, edgy world of street art by introducing new, limited-edition packaging that celebrates colorful, bold aesthetics and pays homage to the influential cultural impact of street art.
These new packs of gummies share a mix of flavors like green apple, blue raspberry, cherry, grape and watermelon that are as big on color, flavor and fun as the packaging conveys.
The limited-edition packs were created in collaboration with local artists Danielle Mastrion from New York, Joe Starkweather from Miami and Evan Farrell (KidWiseman) from Los Angeles. Additionally, the brand will be unveiling large-scale murals in each of the artists' cities to bring the expressive art on the packaging to life.

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