Mexican Bread-Inspired Sneakers

adidas Mexico unveils the iconic Superstar sneaker model in a concha design update, celebrating its signature sweet bread. The new series of designs are made to resemble the bread, complete with intricate detailing including the laced design and Three Stripe branding along the upper. Overall, it gives off a slight shearling look and the colorway also builds up to the visual theme as well.
There are tonal options that are influenced by chocolate, vanilla, or strawberry flavors. To connect to the local community of Mexico City's Roma neighborhood, the company is working together with Tomasa and Santas Conchas bakeries to give away pan dulce shells in the same three versions. The Superstar Concha sneakers are launching today and exclusively in Mexico.
Image Credit: adidas Mexico